A strategy-oriented marketing campaign can bring up your blog in the top list easily. Implementing it with creativity is most important fact to get success.
This article is not for new bloggers who just learning to bring traffic to their blog. The second stage blogger who is ready to move to the high player bloggers list can try out these ideas.
Quality of the blog is the most important element in growth aspect towards a global blog brand. Once the marketing materials start reaching the readers the traffic starts to follow to the blog. If the blog content doesn’t have quality the blog bounce rate will increase and the investment of marketing will go waste.
The blog usage is free for its readers and the blog content is not up to the mark the blog visitor just ignores it. The message is simple, if the product is not good no one will take it for free too. Keep the content and blog quality high before starting any marketing and promotions.
While creating marketing materials like adverting campaigns for a blog, it speaks same massage to the readers, if it is online or print media. Communication for the blog brand building should be integrated and cover all possible medias.
Create brand image for your blog.
Build a strong brand for your blog to discuss readers over it. No one will discuss about a chines mobile phone until it getting free of cost. People talk about luxury and innovation, they love to talk latest model of i-phone and its features. Always build the outstanding stuff.
Do a proper marketing research before creating a campaign for your blog, find the target group, who is interested in your blog content. Based on the renders insight add content on the blog and market it.
Make a section in your blog to collect the email database from the readers, it most important to do online blog marketing. The email data that collected from the blog can use for sending new blog post notification.
Always add a section in the blog to interact the blog readers, let them show their comment about the blog content, it will help to incorporate in the next blog content.
Create blog positioning
Get your blog space in the crowd net world. Based on the readers insight make your blog positioning. Don’t try to mix multiple advantage in blog positioning. If you have educational content-based blog and you are specialized in writing about IELTS, then position your blog based on IELTS. Cover all articles and content based on IELTS.
So, you blog reader will have a clear picture about what is your blog all about.
Target specific group
While writing content for blog, just think about your target group, what you are keep writing, focus on same content. Don’t think writing one article from all sector can bring all internet users from the world.
Focus on specific group and share maximum information about your niche on your blog. Your blog readers should turn your blog in to a love mark. They should come and check every day to read new information about your specific niche.
Tips to remember in the blog marketing campaign.
Create campaign based on the blog content only. Other wise the blog readers close the blog fast and it will increase your blog bounce rate.
Be creative. Publish only creative campaigns, its important for the brand image building. Use a blog identity in using image style and color and graphics for marketing use.
Run email campaign. Email campaign is important to the blog users to visit your blog regularly. You can use social media like WhatsApp and massager to send new blog-post links to old users. SMS marketing also an effective way for blog traffics.
Never post wrong content on blog. Post only relevant content on blog that based on the blog brand image. Don’t loose the focusing point at any stage. Don’t put premature content on the niche blog. Always keep the quality of the content. Be unique in specific niche. Blog readers should think its a value for time.