Nowadays lots of options available for bloggers to build their blog from just a website to a multinational brand. A proper brand strategy implementation in online marketing will help a blogger to become a brand custodian.
Emeritus college is introduced a digital marketing three months program for bloggers to improve their online marketing skill. The one who is looking for blogging as a serious career should defiantly learn all technics in online marketing.
Emeritus one of the leading colleges are based in Singapore and Emeritus offers management education programs in collaboration with the executive education divisions of MIT Sloan, Columbia Business School Executive Education & Tuck School of Business at Dartmouth. The founding academic institutions play a pivotal role in establishing the academic rigor of Emeritus. Each founding academic institution is represented in the Academic Steering Committee which has oversight into the academic matters of Emeritus.
Why Learn Digital Marketing?
The marketing paradigm has transformed with the rise of digital technologies. Companies today face a constant proliferation of social media channels, the growing power of connected customers, and an explosion of new digital tools. To succeed, marketers must be able to plan, implement, and measure the impact of digital strategies that are suited to today’s customers and integrated with their traditional marketing and business goals.
Module 1: From Mass Marketing To Customer Networks
Module 2: The Digital Advertising Mix: Key Channels And Principles
Module 3: Five Core Behaviors Of Customers In The Digital World
Module 4: Access Strategy
Module 5: Engage Strategy: Content Marketing, Utility, Messaging, and Brands as Publishers
Module 6: Customize Strategy: Targeting, Personalization, and Marketing to a Segment of One
Module 7: Connect Strategy: Social Media, Communities and the Power of Conversation
Module 8: Collaborate Strategy: Crowdsourcing, Crowdfunding, and Open Platforms
Module 9: Lessons From Brand Failures
Module 10: Best Practices for Brands on Social Networks
Module 11: Making Digital Matter: Metrics, ROI and Agile Modelling
Module 12: Five-Step Process of Planning and Executing a Digital Marketing Strategy
Module 13: Organizational Challenges of Digital Marketing
Module 14: Six Faces of the (Near) Future of Digital Marketing
Certificate of Completion
Upon successful completion of the program, participants will be awarded a verified digital certificate by Emeritus, in collaboration with Columbia Business School Executive Education.
Get more information on www.emeritus.org
You can also get some good digital marketing book online stores.